2016 Plenary Recommendations

A plenary session for all delegates was held on the final afternoon of the 2016 conference. It contained recommendations and one specific proposal.

Proposal
Australian Contemporary Music Alliance

Music Australia proposed that a national music industry alliance be formed.

  • This would be an informal representative alliance covering the whole industry
  • Its purpose would be to champion and foster contemporary music development
  • The proposed core membership would be the fourteen or so music industry peak bodies and specialist agencies that cover the sector
  • Additional members can be co-opted to provide effective representation and buy in
  • This group would commit to meet at least twice a year – at industry events
  • The agenda would include updates, discussion of key industry issues, advocacy, and any joint action and agendas
  • Music Australia may be able to provide the secretariat if requested, but proposed the Alliance be driven by industry
  • The ambition would be for this alliance can grow, and over time formalise as a united representative body for contemporary music

This proposal was supported, with a first meeting to be held later in 2016.

Recommendations

Panel convenors and moderators brought forward recommendations from conference sessions and some were made from the floor. These were:

Music Educators Forum
Educator Networks
  • Increase popular music educator knowledge of what other educators are doing
    • Hold a regular forum with music industry and educator representatives
    • Could be an Educator Sub Committee of a national contemporary music alliance
    • This is consistent with international ISME recommendations
    • Implement in a manner which is achievable and actionable

Strengthening Music Courses

  • Continue to strengthen ‘real world’ management and business skills
  • Dealing with mental health issues in the music industry was identified as a need
Data collection
  • Improved data collection would be beneficial: Detailed information and validated data of student numbers enrolled in courses, types of enrolments and graduate outcomes
  • Meaningful analysis and interpretation of data is required
  • Create a repository of educator information: best practice, stats, data sharing and strategy
  • Can aid lobbying government and inform development of music industry education policy
Internships
  • Develop national internship policy/strategy
  • Can include a code of conduct (draw on existing models – MEAA, UK Music)
  • Foster strengthened industry standards and practice in relation to internships
  • Recognise and incorporate many different existing models and practices
  • Industry and copyright education at Secondary School level
In summary
  • Connections are the key theme –  holistic connecting and relationship building between educators, students and industry
  • Goals need to be set to build those connections with outcomes and momentum central

 

National Live Music Forum
Regional Touring
  • Create a national database/network of regional venues willing and able to host live performances
  • Similar to how Performing Arts Centres operate to facilitate touring, these venues would work with artists/agents on a cooperative – rather than competitive basis
  • Lobby for establishment of a national regional touring program – similar to ‘Playing Australia’ to provide incentives/support for regional venues/promoters to present contemporary music
  • The funding would support marketing/promotion efforts
Regional Festivals
  • Source funding to update research on a selected number of successful, regional music festivals/events – social, cultural and economic value
  • This resource to be used by Music Australia, and other relevant stakeholders to lobby local, state and federal governments to invest funds in regional community music events
  • Note: In many cases this would collate existing data, rather than new research
Making Music a Potent Political Force
  • Identify core ask/strategy
  • Align with other allied sector groups (eg: screen sector)
  • Strengthen engagement with Austrade
  • Send Contemporary Music Plan to all jurisdictions with letter
  • Foster Cross portfolio coordination, particularly at Federal level
  • New Federal Parliamentary Friends of Australian Music convenor
Measuring Music Statistics
  • Facilitate an annual report on state of the music industry – select key data sets, develop partnership model across industry & researchers for implementation
  • A key tool to measure industry performance and advocate to governments
Micro Business
  • Foster targeted initiatives to provide increased capital, training and resources
  • Advocate for targeted International travel support for artist managers – drive a strategy to connect Australian microbusinesses business with international community
  • Support workforce development initiatives such as Control and Release
  • Support for small business
  • Foster best practice and learning from past, develop into a strategy, can include:
    • Share/pool business resources
    • Free/easy access to necessary services
    • Highlight how music contributes to other micro businesses
Music Media
  • Conduct audience research into Australian consumer tastes, trends and preferences
  • Strengthen industry knowledge of audiences and markets for our music
Recorded Music Product
  • Foster targeted initiatives to provide increased capital, training and resources
  • Small business loan, support schemes etc.
  • Strengthen Internships program to support recorded music businesses
Gender Diversity
  • Establish a national working group to drive a collective approach
  • Seek funding for research to provide  statistics to form baseline
  • Identify structural barriers, and set strategies and targets for improvement
  • Adopt good practice and initiatives in other jurisdictions, eg: in Victoria
Audience Development
  • Stimulate all ages touring circuit and seek support
  • Strengthen engagement with curated media platforms to increase Australian content
  • Promote value of the Australian music industry gain support of mainstream media
  • Recognition of International Music Day (June 21) – bring it to Australia
Other Recommendations
  • Block Chain to manage rights fees
  • “Fair Trade Music” (i.e. Seattle)
  • Industry and copyright education at Secondary School level
  • Sustainability for careers in music
  • Recognise music’s contribution to “night time” economy
  • National adoption of SA/NT model for small live music venues
  • Explore change in political conversation-how do we have the conversation we want?

Summary of Conference Recommendations

Educators
  • Regular forum/engagement
  • Strengthen education (including internships)
Live Music
  • Strengthen regional touring
  • Stimulate all ages touring
Political Potency
  • Identify core ask/strategy
  • Send plan to all jurisdictions with letter
  • Cross portfolio coordination
  • New Parliamentary Friends convenor
Data
  • Quantifiable economic data
  • Increased industry knowledge of consumer behaviour

 

Micro Business
  • Targeted initiatives
  • Capital, training and resources
Recorded Music
  • Targeted investment initiatives
Diversity
  • Convene working group
  • Conduct research and adopt good practice

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