Music Australia has developed a National Contemporary Music Plan . Produced in partnership with a broad alliance of all national music industry peak bodies and specialist agencies, this Plan provides a national blueprint for strategic industry growth.
We are grateful to our 13 industry partners and working group members for generously contributing their time and expertise to this project.
The genesis was a unanimous commitment from attendees at our inaugural 2015 Roundtable, to work together on a comprehensive industry wide plan. To our knowledge this is the first time a representative cross section of industry have come together to work towards a common action agenda.
This Plan is underpinned by six strategies:
- Increase Australia’s music exports and international market share of music
- Ensure there is a robust and effective copyright framework as the foundation of industry growth and prosperity
- Increase consumer demand for both recorded and live music through audience development, public engagement and promotion
- Foster industry skills and business development to build capability and competitiveness
- Strengthen artist development to deliver a more secure vocational livelihood for musicians and a more globally competitive industry
- Deliver best practice regulatory environments, effect regulatory reform, and implement targeted investment incentives
These strategies are designed to address key challenges and needs, and can secure and enhance the social and economic benefits delivered by the music sector.
We believe that this this National Plan, if fully adopted, could have a transformative impact on Australia’s music industry, and its contribution to our economy and culture.
The National Contemporary Music Plan was officially launched at Music Australia’s Roundtable Conference, held at Customs House, Sydney August 3-4, 2016.