Graeme Hinckley has 30 years experience of music and broadcasting, integrating new technologies and new broadcasting experiences. He has produced many live radio events as well a wide range of Music Productions and specialist programs, and has been recognised for excellence in broadcasting. A self confessed New Music supporter and advocate, he produced the long running program, New Music Australia on ABC Classic FM before heading into broadcast management where he has for the last decade, led broadcasters and online development progressing broadcast practice. He is currently the Manager of Development and Operations for ABC Classic FM and based in Adelaide. The views expressed in this article are those of the writer and not of the ABC.