Annual Program, Goals and Strategies

2019 Program Overview

2019 marks the second year of new directions as Music Australia continues to adapt to changed circumstances without core government funding. There is a solid basis for optimism in addressing the many challenges this involves. Our thriving School Music Program continues as the cornerstone of our 2019 activities – fundamental to our vision for music and we are extremely proud that Music: Count Us In is the largest participation program of any type supported by the Commonwealth, having enjoyed continuous bipartisan support since inception thirteen years ago.

Thanks to City of Sydney, Music Australia’s Contemporary Music Roundtable conference will return as a two-day invite-only high end policy forum, fostering collaborative industry action and advocacy to government. Our information services will continue to chronicle the key news and developments impacting on Australian music, and seek to inspire music makers and educators across the artform.

Advisory Groups and Council, will drive sector engagement and policy development, with new partnerships and products to be rolled out, including in music education.

2019 Priorities

Strengthen Music Australia’s leadership role in fostering more school music education nationally through combined advocacy, and further growth of the Music: Count Us In participation program. Deliver the Contemporary Music Roundtable as an influential one-day national industry development forum fostering unified industry action to strengthen outcomes on priority issues.

Expand Music Australia’s market positioning as the central national hub for music information and resources and expand reach across all metrics.

Achieve organisational viability by driving an effective business development strategy to tap Music Australia’s substantial assets and deliver organisational growth with new services, and increased commercial, funding and earned revenues.


Past Annual Program Plans

Each year Music Australia releases a new program of activity for the year. You can read our past annual programs here:

Annual Program 2015

Annual Program 2016

Annual Program 2017

Annual Program 2018

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