UK’s Music Managers Forum Launches Fan Data Guide

Scarlett Di Maio
| January 30, 2019

UK music body Music Managers Forum (MMF) have launched the latest its Digital Dollar series, The Fan Data Guide, which aims to educate the artist and management community about the impact the rise of digital platforms has had on the music business.

Established in 2015 by MMF and music consultancy business CMU Insights, the Dissecting the Digital Dollar project is a series of reports, guides and tools to better equip artists and managers with the tools to navigate and understand the streaming music business, and understand how the shift to digital has impacted how artists interact with their fans and business partners.

The Fan Data Guide puts the spotlight on the wider world of fan data by outlining the ten key kinds of fan data available, where that data is captured, and what managers need to do – technically and legally – to ensure their artists have access to it.

According to CMU Insights, the Dissecting the Digital Dollar project has led to a number of reports and guides on streaming deals, digital royalties, the artist vs label relationship and the need for more transparency in the digital music business.

As part of this work, in 2017 CMU published the MMF Transparency Index, which includes 20 pieces of data and information managers need from the labels and distributors to properly understand each artist’s individual steaming business.

Last year CMU Insights met with a number of managers to assess whether all this streaming data was getting through. Those conversations resulted in The Fan Data Guide, which is informed by the collective knowledge of data-savvy managers, legal experts and direct-to-fan specialists.

MMF is considered the largest representative body of artist management in the world.

You can get a free copy of the ‘Fan Data Guide’ and check out an accompanying Fan Data Directory on the MMF website.

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