Live Performance Australia Releases 2017 Ticket Attendance and Revenue Report

Image Credit: Ticketmaster
Scarlett Di Maio
| November 7, 2018

Live Performance Australia (LPA) has released their latest Ticket Attendance and Revenue Report, revealing that last year national live performance revenue was $1.8 billion, with Victoria leading the charge.

Live performance revenue has increased 31.7% since 2016, demonstrating that live performance continues to be a significant contributor to the Australian economy.

Victoria generated the highest share of national live performance revenue (34.0%) and attendance (32.0%) in 2017, with New South Wales (NSW) being the second largest contributor in revenue (32.7%) and in attendance (29.9%). Combined, Victoria and NSW generated approximately 66.7% of Australia’s live performance revenue and 61.9% of attendance in 2017.

Queensland experienced the greatest growth in revenue (46.4%) primarily driven by growth in Contemporary Music and Musical Theatre, closely followed by Victoria (45.3%). The highest growth in attendance was witnessed in Tasmania (84.3%), followed by Victoria (35.6%) and Queensland (26.5%).

On the music front, Contemporary Music remains the largest category in the industry in 2017, representing a market share of 43.8% in revenue and 36.8% in attendance. Contemporary Music experienced the highest category increase in revenue by 87.7% (to $826.1m) in 2017. This is the highest recorded revenue and attendance for Contemporary Music since 2004. The substantial growth was primarily driven by major tours by internationally renowned artists such as Adele, Paul McCartney, Guns N’ Roses, Bruce Springsteen and Justin Bieber. Additionally, an increase of the average ticket price by 23.9% (to $105.73) contributed to the increase in revenue.

Classical Music experienced a slight increase in revenue by 1.5% (to $77.9m) and a moderate increase in attendance of 8.1% (to 1.3m). This is the highest revenue and highest attendance for Classical Music recorded since 2008. The growth in this category was primarily driven by performances inspired by popular films, including Hans Zimmer Revealed and the Harry Potter Concert Series.

Opera experienced a decline of 21.4% in ticket sales revenue (to $36.3m) and a decrease in attendance by 9.5% (to 0.37m) in 2017. The decrease in revenue is primarily attributed to a 20.8% decline (to $115.42) in the average ticket prices in 2017. Major opera performances in 2017 included Carmen (Opera on Sydney Harbour), La Bohème, La Traviata, Tosca and Cavalleria Rusticana / Pagliacci (Double Bill).

Festival revenue decreased by 3.5% (to $54.6m) in 2017, despite attendance increasing by 20.5% (to 1.9m). This decrease in revenue is primarily due to the decrease in average ticket price by 7.5% (to $36.62) in 2017. Major festivals in this category include Adelaide Fringe, Fringe World Festival and Perth Festival.

This is the 14th annual report by the peak body for Australia’s live performance industry. LPA reports are well known to a reliable and comprehensive source of industry statistics for the Australian live performance industry.

The report uses data that obtain from data participants such as ticketing companies, self-ticketing venues, event promoters and the Australia Council for the Arts on behalf of the Major Performing Arts companies.

You can view more of the LPA report’s key findings here or download the full report here.

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