APRA AMCOS Strikes Landmark Deal with Social Media Giants

Scarlett Di Maio
| August 28, 2018

APRA AMCOS has finalised an agreement with Facebook, Instagram, Oculus and Messenger which will see songwriters remunerated for the use of their music copyrights on these various social platforms.

The deal with Facebook licenses the use of the millions of songs it represents in Australia and New Zealand including the songs of its 95,000 songwriter and publisher members. Facebook has a community of more than 2 billion people and continues to grow globally.

APRA AMCOS chief executive Dean Ormston says the deal will provide “peace of mind” when it comes to compensation for music rights holders.

“We are delighted to be working with Facebook to ensure the creative content of our members and affiliates that is used on the platform is fairly remunerated,” Ormston said.

“Whether it’s live music or digital, the sustainability of Australian and New Zealand music relies on our industry working in partnership with platforms like Facebook to support new developments in music consumption, ensure the public has access to great music and that music creators have a sustainable industry that supports their careers.”

Facebook has also signed global deals with the major labels as well as Merlin, which represents more than 20,000 independent record labels and distributors.

As part of the agreement, Facebook and APRA AMCOS will be working together to develop its rights reporting system.

“In the meantime, to ensure members benefit from the deal as soon as possible, the APRA and AMCOS Boards have approved a distribution practice that uses a mix of direct and analogous data (from other digital sources) until Facebook’s reporting system is fully implemented across their licensed platforms,” their website reads.

“Deals of this size, with global industry players usually take a few months, and Facebook was no exception,” Richard Mallet, head of revenue at APRA AMCOS told The Music Network.

“Relative to other deals and thanks to both sides approaching discussions with good grace and a desire to improve arrangements for writers and publishers it was a relatively short turn around.”

Mallet says that the deal commenced in early 2018, and songwriters can expect the first payment “shortly”. You can read an interview with Mallet about the deal at The Industry Observer.

Earlier this year Facebook signed its first multi-territorial license with an online rights hub, penning a deal with the International Copyright Enterprise (ICE) to ensure songwriters and composers are accurately compensated for the use of their works. Facebook has also signed a licensing agreement with Universal Group, Global Music Rights (GMR), HFA/Rumblefish and Kobalt Music Publishing and locked in an agreement with Sony Music covering the use of music on Facebook, Instagram, and Oculus. You can read our coverage of this here.

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