For those of us who can guiltily confess to having fallen down the internet rabbit hole and enjoyed James Corden’s Carpool Karaoke on more than one occasion might find Fortum’s Singalong Shuttle is an idea they would like to see take off during the Australian festival season.
Earlier this month, clean energy company Fortum started making taxi journeys easier during Finland’s Ruisrock festival by swapping singing for journeys. Ruisrock is Finland’s oldest and Europe’s second oldest rock festival attracting over 100, 000 visitors annually.
The aptly named Singalong Shuttle uses singing as payment. Fortum sponsored a fleet of BMW i3 electric cars which keeps moving as long as passengers keep hitting those high notes. Each Singalong Shuttle car is equipped with a sound level meter that tracks the noise level of the singing during journeys. This helps keep momentum up for the journey. The cars are all equipped with an interactive tablet so passengers could build their own playlists and choose the songs they wish to sing along to and follow the lyrics on the screen.
“With Singalong Shuttle, we want to show people in a joyful way how comfortable and easy it is to drive an electric car,” says Fortum brand manager Jussi Mälkiä said in a press release. “The silent electric cars make it possible to enjoy singing without background noise and emissions.”
Fortum’s is one of the largest energy providers in the Nordic region. The company is trying to introduce festival-goers to a sustainable way of life in keeping with its focus on smart solutions for the future.
While we think this is fabulous example of innovation in arts/festival partnerships and collaborations we are not sure if the idea will catch on in Australia. However festival season is coming so we will keep our fingers crossed!