Melbourne’s $1 billion music industry is set to rock and roll into the future, with an ambitious new Music Plan for the next three years. City of Melbourne Councillors last week endorsed the Melbourne Music Plan 2018-2021, strengthening support for local artists to help empower the next generation of iconic Melbourne musicians.
Chair of the Arts, Culture and Heritage portfolio, Councillor Rohan Leppert, said “the third iteration of the Music Plan would cement Melbourne’s status as a leading global music city.”
“Melbourne’s vibrant music scene is a critical part of our city’s culture and a major contributor to what makes us the World’s Most Liveable City.”
“The latest Melbourne Live Music Census shows our city boasts more than 500 live music venues, more per capita than any other major global city including New York, London, Tokyo or Los Angeles. Our music industry generates in excess of $1 billion; with 60,000 annual performances, including Council led events like Melbourne Music Week, attracting more than 15 million patrons.”
“The new Melbourne Music Plan will continue to build on the solid foundations of the last eight years, as we expand our support for all elements of the music industry; from artists and collaborators, to music venues, producers, educators, buskers, entrepreneurs, innovators and audiences.”
The Melbourne Music Plan 2018-21 is a three-year plan for Melbourne’s music network that expands on work already underway across the city to support diverse local talent, provide safe and inclusive spaces to present music, and leverage international best practice.
The plan includes four key focus areas:
- Industry development and diversity
- Innovation and technology
- Visitor economy and international profile
- Regulation, urban growth and infrastructure
Some of the key priorities in the new Melbourne Music Plan 2018-2021 include:
- Ensure Melbourne Music Week remain a unique Melbourne event supporting local musicians,
- Growing Melbourne’s music startups, musicians and innovative businesses,
- A comprehensive heritage study of Melbourne’s music venues,
- Expanding support for local grassroots artists, buskers, Aboriginal artists and musicians,
- Strengthening Melbourne’s international profile and music tourism.
*Economist Intelligence Unit’s (EIU) Liveability Index, 2011 to 2017