Oztix, Australia’s most extensive independent ticketing company, and the Australian Leisure and Hospitality Group (ALH Group), which runs more than 330 licensed venues nationwide, have formed a new partnership.
“The industry is becoming more sophisticated than just ticketing and we look forward to utilising Oztix’s extensive marketing platforms to grow our entertainment offer,” said Mario Volpe, commercial manager, ALH Group.
Hopefully, the partnership will lead to more live music in both cities and regional areas. At present, the ALH Group spends $28 million per annum on bands, live acts and DJs. Among the business’s portfolio are Palmerston Tavern, Northern Territory; Victorian Hotel, O’Halloran Hill, South Australia; Wintersun Hotel, Bluff Point, Western Australia; and Emerald Star Hotel, Emerald, Queensland.
“Oztix’s first client in 2003 was a live music venue; so, 14 years later, we’re pleased to see growth continue in this incredibly important sector of the entertainment industry,” said Seth Clancy, commercial director, Oztix.
According to The Music Network, 90% of Oztix’s business is live music, while 10% involves exhibitions, sport, comedy and events. The company is based in Brisbane, but operates offices in Sydney, Melbourne, Perth and the Gold Coast, and has a sister company, NZTix, in Auckland, New Zealand.
In Australia, Oztix deals exclusively with 500 venues and non-exclusively with another 5,000. Its customer database is 2.8 million-strong and there are 1.5 million subscribers, nationally.
Therefore, the partnership promises to provide the ALH Group with deeper insights into the entertainment industry, as well as to expand its audience and increase efficiency.
“ALH Group are the biggest owners and operators of pubs in Australia and we’re the largest independently owned ticketing company so it’s a partnership that just makes sense,” Mr Clancy said.