Australia gained a new digital radio station on Monday 28 August and it’s dedicated to heavy music, especially of the Australian variety. For 24 hours a day, seven days a week, The Faction, as the channel is called, plays metal, from local, emerging bands to established, international acts.
The station is the creation of Tim Price, founder and head of Collision Course, a PR company devoted to heavy music, and Stephen Green, Music Australia Councillor, Head of SGC Media, Title Track and MusicSend. Between them, they’ve worked with numerous acts, including Rise Against, Avenged Sevenfold and Steel Panther, and they’ve been developing The Faction for a year.
“It’s curated in the same way that an FM radio station or a digital radio station is, and we’re actively championing new heavy music, new Australian heavy music, heavy music by people that don’t necessarily get a voice sometimes as well,” Price told The Music.
Accessible via app and web browser, The Faction has worldwide reach and so provides international exposure for home-grown heavy music. Programming combines classics, which are on high rotation, with new releases.
Meanwhile, interviews with Australian and international musicians, conducted by Paul Brown, owner and editorial manager of Wall of Sound, are broadcast daily, at midday and 7.30 pm. This week, listeners are hearing from Corey Taylor, lead singer of Slipknot; Rex Brown, former bassist with Pantera; Joe Hansen, bassist with Grinspoon; and Jess Margera, drummer with CKY.
Rather than focusing solely on established metal fans, Price hopes to expand the heavy music community, which includes paying attention to gender diversity. “What we’re really going for is something that appeals not only to straight-up metal heads but to someone who… might be into a couple of heavy bands, and this might actually be the thing that tips them over into that,” he told The Music. “I don’t want this to be a sausage party, I don’t want it to be an all-male thing; I want it to appeal across [genders]. It’s so important to have those voices as role models.”