25 May 2017 will mark Spotify’s fifth year in Australia. To celebrate the occasion, the music streaming platform is introducing Spotify Talks, a monthly series of public discussions about music and the music industry.
The first will take place on 25 May at Chauvel Cinema, Paddington, Sydney. Titled “The More We Know, The Louder We Get”, the event will see three talks, covering music and neuroscience, Spotify and the global market and international music marketing for local artists in the 21st century.
The first, titled “Mind Music”, will be conducted by Professor Peter Keller, leader of the University of Western Sydney’s research program into music cognition and action. He’ll be discussing the relationship between music and neurology, using cutting-edge demonstrations, including the world’s first recording, in real-time, of the impact of rhythm on brain activity.
The second, titled “In Conversation With … ” will feature Marc Fennell, former That Movie Guy at triple j, in discussion with Kevin Brown, Head of Artist and Label Services International at Spotify. The two will be talking about Spotify’s relationship with both individual artists and the global music industry.
The third and final session, titled “Musical Fingerprints—Breaking Borders”, will focus on how local artists can expand their audience and provide advice for marketing music through streaming. The panel will be comprised of Alicia Sbrugnera, Senior Music Editor at Spotify ANZ; Tom Mee, Artist and Label Services Manager at Spotify ANZ; and Scott Maclachlan of Saiko Management.
From next month, Spotify Talks will move to CAKE Wines Cellar Door. June’s discussions will be titled “Women at the Front” and July’s, “Harnessing Data in the Digital Music Age”.
Last fortnight, we reported that streaming contributed to 40% of Australian music revenue in 2016, representing a 90% increase on the year before. On 15 May, ARIA incorporated streaming into its Album Charts for the first time, having done so for its Singles Charts since November 2014.