Music Victoria Launches Live Music Professionals Program

Image Credit: portdhiver.com Image Credit: portdhiver.com
Jasmine Crittenden · February 14, 2017

Music Victoria has a launched a new program dedicated to live music professionals. Open to independent promoters, as well as venue owners, bookers and managers, it will provide ten successful applicants with four months’ training and opportunities.

These include one-on-one coaching sessions with industry professionals, access to networking opportunities (both physical and digital) and attendance at workshops and music conferences, including Face The Music, Australia’s biggest annual music industry event. In addition, each applicant will receive support in developing an identified area.

According to the Music Victoria website, these opportunities “will help participants expand their networks and assist with their efforts to run sustainable, long-term businesses that support live, original music.”

Patrick Donovan, CEO of Music Victoria, said, “Music Victoria is very excited about delivering this program. [It] is specifically targeted at the needs of the Victorian live music sector and will up-skill the next generation of leading promoters and venue operators to ensure the Victorian live music sector continues to grow and prosper.”

Applications, which should be submitted online and close on 31 March, are available in two streams: venues and independent promoters. In both cases, applicants must show evidence of at least 12 months of activity. Where venue professionals are concerned, the relevant venue must host a minimum of live, original music events per year. The program is open to residents of both metropolitan and regional Victoria.

The Live Music Professionals program is part of Music Under Wings, a $1.2 million, three-year professional development program dedicated to emerging contemporary musicians, industry professionals, live music events and venues, and being delivered in collaboration with The Push, a non-profit organisation devoted to youth and music. In turn, Music Under Wings is a part of the Victorian Government’s $22.2 million Music Works initiative, which we covered in last fortnight’s newsletter.

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