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UK Music’s Wish You Were Here 2016 reports on vibrant music industry

Maeve Marsden
| July 20, 2016

Last month, UK Music published Wish You Were Here 2016,  its latest study into the economic contribution of live music and music tourism in the UK. Music Australia welcomes Tom Kiehl from UK Music (via Skype) to our Contemporary Music Roundtable in August.

Wish You Were Here 2016 explores the impact of music tourism to twelve UK cities: Norwich, Leicester, Newcastle, Manchester, Belfast, Glasgow, Brighton, Exeter, Cardiff, Coventry, Hull and London.

“What this report shows, unequivocally, is the economic value of live music to communities, cities and regions,” said Jo Dipple, UK Music Chief Executive.

Andy Heath, Chairman UK Music said: “The future of British music is dependent on emerging talent, both in performance and business. Securing our future depends on the creation of optimum conditions to support young people to become musicians, songwriters, creative technicians and one of the 39,034 jobs in this report. This report must focus policy makers on creating the right conditions for the future of an industry that astounds, entertains and attracts the world.”

More broadly, Christopher Hooton reported in the Independent last week that the creative industries contribute £84 billion per year to the UK economy, or almost £10 million per hour! Hooton speculates that the Government’s announcement regarding the industries’ economic success may have been in response to concerns following the EU Referendum. The Creative Industries Council this week set up a working group to examine the ‘Brexit’ outcome.

Findings UK Music’s Wish You Were Here 2016 include:

  • A total audience of 27.7 million attended live music events in the UK in 2015.
  • More people are watching live music locally. 17.3 million local residents attended music events in their local area in 2015. This was up +14% from 2014.
  • 3.7 million attended a festival in 2015 in the UK.
  • 24 million attended a concert in 2015 in the UK.
  • Music tourism generated £3.7 billion in total direct and indirect spend in the UK last year. This was a +7% increase from 2014.
  • There were 10.4 million music tourists in the UK in 2015. This is 38% of the whole live music audience.
  • Overseas music tourism increased by +16% to 767,000 visitors in 2015.
  • There were 39,034 full time jobs in the UK sustained by music tourism in 2015
  • £852 was the average spend by an overseas music tourist visiting in the UK in 2015. This was an increase of +13% from 2014.
  • Music tourists generated a £549 million box office spend on tickets in 2015, £38 million of which came from tickets bought by overseas music tourists.
  • 8.4 million total live music audience in London in 2015, 3.2 million of which were music tourists.
  • This year UK Music were able to measure the impact of Grassroots Music venues (under 1500 capacity) for the first time. These venues were visited by a total audience of 5.6 million in 2015.

Creative industries generate £84 billion a year for the UK economy, almost £10m an hour

Creative industries generate £84 billion a year for the UK economy, almost £10m an hour

The full report can be downloaded here.

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