In 2015 Music Australia significantly strengthened its role and services as Australia’s leading national service and development organisation devoted to advancing all forms of music. A major transformation agenda was finalised with successful rebranding, revamped digital platforms, new programs, and increased engagement across the country.
Australia’s most comprehensive national music information hub reached tens of thousands, policy development and advocacy was driven across the artform, over 4,000 industry professionals and music teachers accessed professional development programs, and half a million school students participated in the largest school music participation program in the country.
Music Australia’s role is to:
- Provide a unified voice across the whole music community and profession, to governments, and the Australian public
- Act as a respected independent peak music consensus body as a catalyst, a connector and champion
- Leverage our standing to build influential coalitions to achieve multiplier effects.
Highlights in 2015:
|Provided national leadership to the professional sector to address key challenges and opportunities.||A sold out national Contemporary Music Roundtable is now a major industry forum|
|Produced quality information disseminated widely||26 issues of our enews sent to 13,500 subscribers, social media reach grew by 25 per cent, website traffic tripled|
|Convened learning and development forums, and fostered dialogue and exchange.||440 industry professionals attended five industry seminars and 10 master classes held in three cities and seven regional centres|
|Mobilised sectors and made submissions as an advocate||A unique coalition across all contemporary music peak bodies unanimously committed to an industry wide National Music Plan|
|Built policy partnerships that generated ideas and evidence for industry and sector development||Implemented an agenda with stakeholders to foster growth of classic music practice for the independent and small to medium sector|
|Fostered more participation in music education in schools.||Our school music education program Music: Count Us In, broke all participation records|
|Strengthened our financial position||New support from City of Sydney, APRA AMCOS, and Australian Government and a, 40 percent earned revenue increase|
Key 2015 Achievements
Music Australia: national leader in quality music services and development
- Finalised transformation with new branding, strategic agenda, programs, Sydney office, skilled staff, sharpened capabilities and substantially increased reach
- Deepened sector engagement with multiple specialist forums and working groups
- Convened sold out 2015 National Contemporary Music Roundtable, set to become sector’s major policy development forum
- Built a coalition with all contemporary music peak bodies committed to produce an industry-wide National Contemporary Music Plan in 2016
- Delivered second Music Talks series of 5 professional learning seminars in 3 cities
- Convened specialist national forums for small to medium classical music sector and community music groups identifying key priorities and actions for national growth
- 440 music sector professionals participated in our learning and development programs
- Strengthened financial sustainability with increased earned income and year end surplus.
Australia’s most comprehensive national music information hub
- Finalised new website with national directory, microsites, journal, news feed, case studies, and resources. Website traffic tripled to 93,000 unique visitors
- Well-received fortnightly enews, grew 35 percent, sent to 13,500 subscribers
- Published online Music Journal with 24 long form articles and professional editor
- Comprehensive resources listing published 1,500 Music Opportunities: awards, scholarships, funding, conferences, seminars, workshops and jobs
- Delivered active social media engagement promoting all activities to 11,600 followers
- Provided advocacy information and submissions with a focus on national arts funding.
National music education services including Music: Count Us In, Australia’s largest school music program
- 2107 schools and 568,239 students from 1,400 Australian towns and suburbs in each state and territory participated in Music: Count Us In, nearly 40 per cent are regional
- 3,645 teachers provided with online professional learning and resources
- Program is delivered to low socio-economic areas and special needs students
- School Music Program provided at $1 per child with Australian Government support
- Delivered 11 songwriting master classes to 220 school teachers, 8 in regional areas
- Delivered specialist professional development seminars to 860 teachers
- Database of 3,000 plus teachers accessed credible music education news and resources
- Nearly 150 stories generated in national media, including mainstream print and TV, raised music education awareness.