More Australians Attend Live Music than Live Sport

Chris Bowen
| November 27, 2014

Despite our national reputation for obsessing over sport, a recent poll demonstrates that we’re more likely to attend a live concert than a live game. Conducted by Roy Morgan Research, the study reveals that, at least once every three months, approximately 14% of Australians aged 14+ go to a concert, while 11% go to a professional sports event. Rock and pop attract 78% of these concert-goers, with jazz, blues and classical drawing 32%. Furthermore, statistics show that the latter group are ‘71% more likely than average to drink wine with their meals, 60% more likely to consider themselves “a bit of an intellectual”, and 40% more likely to say they try to buy organic food.’

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