The world’s largest annual music conference / festival wrapped up on Sunday in Austin Texas. As usual, dozens of Australian acts descended on South by South West to showcase, network and do business at one of the world’s most respected music markets. They were ably supported by our music export colleagues at Sounds Australia. The tragedy of two deaths and multiple injuries caused by a drunken driver cast a shadow over this years’ event, but nonetheless, it continues to be a juggernaut in the business. Andrea Baker, in The Conversation, reflects on the impacts this event has on its home city in Southern Texas, and also on other great music cities around the globe including Melbourne and Berlin.