Sunday 10 September marked the 15th annual World Suicide Prevention Day. To coincide with the day, US Broadcaster Entercom launched ‘I’m Listening’ – a designated broadcast campaigning for mental health awareness and suicide prevention.
The campaign included a 2-hour live special. In a first for the company, this broadcast aired across all Entercom platforms. The special focused on the personal stories of artists and celebrities and offered help and resources to listeners via live call-in.
The extended campaign includes suicide prevention CSAs, on-air promotions for suicide prevention services and live conversations on various related topics in the coming days:
- What all of us can do to prevent suicide
- How to talk to friends and family about mental health and suicide
- What to do if you or someone you know is struggling with depression
- How to get involved in suicide prevention in your local community
- Where to go to learn more about the cause
Entercom is working with artists like Halsey, Metallica, Logic and Passion Pit; bringing them together to share their experiences and to join discussions to help end the stigma connected to talking about mental health. The campaign content and design has been developed with the input of the American Foundation for Suicide Prevention (AFSP).
“No matter who you are, you have a powerful role to play in preventing suicide. We’re at a point in time where so many people, including celebrities and musicians, have opened up about their experience with mental health or their loss to suicide. That brave act of opening up about mental health challenges has helped to shape the culture. Now it’s time to deepen our knowledge and learn what to do if you’re concerned about yourself or a loved one. The ability each of us has to make people in our lives feel valued can’t be underestimated.” – Dr. Christine Moutier, AFSP